logo
  • Contact

Nike Surf Application

Nike is on the forefront of using technology to help athletes achieve. Unfortunately, their presence in the surf community hasn’t been as smooth as in other markets. Bringing a unique tool for surfers to accelerate their learning will earn Nike a greater market share with surfers.

Good waves are something divine. Many meteorological forces have to combine in harmony to create the perfect conditions. As a surfer, predicting when these conditions will come together is a full time job. In order to ease this process, I created a system of easy to use infographics and user interfaces that move seamlessly through users’ digital touch points.