Nike is on the forefront of using technology to help athletes achieve. Unfortunately, their presence in the surf community hasn’t been as smooth as in other markets. Bringing a unique tool for surfers to accelerate their learning will earn Nike a greater market share with surfers.
Good waves are something divine. Many meteorological forces have to combine in harmony to create the perfect conditions. As a surfer, predicting when these conditions will come together is a full time job. In order to ease this process, I created a system of easy to use infographics and user interfaces that move seamlessly through users’ digital touch points.
